Our client offers personalized product information transmitted to cell phones. Their high technology software and internet based solutions are offered through wireless service providers to industries that rely on membership participation. Our client had developed a working prototype and was ready to launch their product internationally. As North Americans are regular participants of membership programs, our client was poised to enter the United States market.
The first challenge for our client was to show potential investors, and particularly venture capitalists, the strong demand for the service, as well as to prove to membership program providers that the addition of their service would increase membership subscriptions.
Our client, already with extended management resources, was also interested in a one stop shop. While in the short term their needs were as described above, they also wanted to find a company that could review their business plan, position it for maximum acceptance, sell it to venture capitalists, and finally quickly establish sales, support and operational teams. Rather than have to train several different groups to perform these tasks separately, and therefore have to repeat product training and product positioning discussions several times, they chose ISD.
Our client committed to the following core strategies in the first phase of their United States business development plan:
Our client needed cost-effective and rapid action, given the speed of product development within this high technology entrepreneurial industry. Given our previous experience, and a recommendation from a leading international law firm and from a leading UK based financier, our client did not hesitate to turn to international Subsidiary Development Inc. We combine previous business development experiences, industry specialists, and a vast network of specialty business support providers to quickly and efficiently bring success to our clients business development projects. We do this through tailored programs that are managed and coordinated by a leading business development expert.
International Subsidiary Development Inc. first identified key industry participants who were scattered throughout the United States. ISD then asked these participants to distribute surveys to a random sample of people within their geographical region and who are involved in the industry.
ISD worked with our client to identify key questions that they would like to ask the market. ISD also performed preliminary market research to initially identify some of the key industry trends and resources for investigation. From these assessments, questions were posed in various formats, and critical questions were asked several times in several ways to assure consistency of participant response.
ISD then integrated survey participant responses into a final report that identified trends, as well as individual answers. We also provided a data set to our client that allowed them to independently analyze and explore data trends. For final validation, all original and in many cases signed studies were bound and given to our client for reference.
Meanwhile, ISD reviewed our clients business plan and offered valuable suggestions for its improvement and to prepare it for review by venture capitalists.
International Subsidiary Development consistently demonstrates tangible results across a broad spectrum of performance metrics, including speed to market, access to markets, cost efficiency, cultural integration and avoidance of the many culturally related business development setbacks. The return on investment is quantifiable and substantial.
In the case of our client's market survey, ISD delivered more participants from a wider geographical territory than was required. ISD also worked beyond the original scope of the small sample survey by inserting valuable questions that will facilitate future business development activities. This is a forethought that would only come from experienced day-to-day turn-key business developers, and it exemplifies the extra effort that we make. Furthermore, by additionally involving key industry experts, ISD laid an additional foundation for fast sales and operational development.
Our client was delighted to find that their business plan and market survey have been valuable tools for their business development. This client anticipates becoming a long term user of ISD's business development services.